5 Benefits of Responsive Real Estate Broker Web Design
In the digital age, an effective online presence is the key to success in any business. Millennials continuously switch between different websites to match their preferences. In this regard, real estate brokers are no exception. Potential buyers and sellers are more inclined to use real estate broker web designs to look for properties, conduct market research, and even initiate transaction processes.
Therefore, responsive web design ensures that real estate brokers’ websites run seamlessly on all devices, including desktop computers, tablets, and mobile phones.
This blog will delve into five key advantages of responsive web design for real estate brokers and how incorporating such steps alleviates your business.
‘’More than 60% of web traffic originates from mobile devices’’. (https://soax.com/)
‘’88% of users are less likely to return to a website if they have a poor experience.’’ (https://www.thinkwithgoogle.com)
Why Responsive Design Is Paramount For Real Estate Brokers
The real estate market is competitive, and your website is usually the first contact potential buyers or sellers have with you. Here’s why responsive design is crucial:
Improved User Experience
One of the most promising benefits of a responsive website is an enhanced user experience. Moreover, a responsive website totally alters its layout and adjusts it according to the screen and resolution so that users can access it smoothly. For a better experience, buyers can also hire a real estate broker web designer.
Case Study: Zillow
Zillow, one of the US’s most renowned real estate markets, inculcates the importance of a responsive design, ins. The site is sound in mobile optimization and seamless in browsing for its users. 55% of Zillow’s traffic originated from mobile devices in 2020, and their conversion rates showed a big boost due to their mobile-first strategy. Their responsive design allows visitors to see property information images and even book tours straight from their phones.
Why It Matters?
A 2023 Statista report shows that mobile devices have nearly 54.8% of global web traffic. (https://www.statista.com/). This depicts that an un-optimized website would result in a loss of prospective customers. Hence, you need to remain professional and responsive in your website designs. Moreover, professional broker web design services ensure that your site is accessible, and this impacts user engagement.
Furthermore, Google also encapsulates mobile responsive sites in its search engines. Therefore, a viable mobile-first indexing strategy needs to be imparted to attract Google rankings, which directly affect SEO rankings, too.
Source: Statista.com
Case Study: Redfin
Redfin became the top real estate platform and secured notable lead conversions and exponential growth post revamping its website design and making it highly responsive. Post experiencing the mobile-first strategy, a significant 35% surge in mobile traffic was witnessed. This seamless user experience increased their bounce rates, and Google rewards substantially high search rankings.
Why It Matters?
A search by Search Engine Land suggests that 53% of smartphone users will leave a site that doesn’t load in three seconds. (https://searchengineland.com/). In real estate, where visitors frequently explore many listings and photos, quickness and access are important. With responsive design, your website will most likely load quicker and rank higher in Google search results, letting would-be sellers and buyers discover your listings.
Budget-Friendly Solution
Prior to responsive web design becoming popular, property brokers previously needed to set up different sites or apps for both mobile and desktop users. This was not just expensive on development and upkeep costs but resulted in a broken user experience if someone visited from one device then switched to using a different one.
Later, custom real estate broker website design bypasses the cost of money and time. Rather than maintaining different versions of a website, you only maintain a single website that responds well on all devices. You can get your customizations at website digitals.
Example from the Real World: Local Real Estate Company
A small Texas real estate agency, Hometown Realty, originally designed a mobile-specific website independent of its desktop-specific one. However, as time went on, the expense of supporting and maintaining two platforms became prohibitive. Hence, by switching to responsive design, they reduced development and maintenance expenses and became the best website design company for brokers. Because of the more intuitive, seamless user experience, their bounce rate also dropped by 22%, and their leads grew by 17%.
Enhanced Conversion Rates and Lead Generation
Real estate broker web design demands generating leads in the form of calls, property inquiries, etc. This makes it paramount for real estate websites to enhance user experience by developing a responsive website, which directly affects conversion rates. This paves the way for users to easily navigate the site, discover the needed information, and make the interactions more seamless.
Future-Proofing Your Website
The technological aura is being altered, with customer-friendly screen resolutions and highly responsive websites preparing for future trends that might emerge. This implies that the need for recurring website creation is not necessarily to be done whenever new devices gain market popularity. So, the future-proofing has to be done in advance to save cost and time. You will not have to continually create new websites or make extensive changes when new devices gain popularity.
Moreover, you don’t have to be restricted in trying to optimize for any one platform. One way is to offer real estate broker website packages to create responsiveness. The second way is to roll it out continuously so that you know that your real estate website will always be visible and accessible to future clients no matter how they are browsing – via the newest smartphone, laptop, or even voice-controlled device such as Amazon’s Alexa.
Ways To Implement Responsive Design for Your Real Estate Website
Following are some notable ways a responsive real estate broker web design can be executed;
✅ Pick A Responsive Template: Many viable platforms, such as Themeforest, Wordpres, etc, offer an extensive range of real estate web design templates. However, costs may vary from template to template.
✅Image And Media Optimization: Incorporate top-notch images that have loading accessibility and capacity on all devices. Try to inculcate modern formats such as WebP for an enhanced experience.
✅Cross-Testing Across Devices: Implementing usage of tools like BrowserStack to guarantee that the site offers user-friendly attributes across all screens.
✅Speed Matters: Limit code, leverage browser caching, and incorporate a content delivery network (CDN) to avoid site stacking and speed up loadings.
✅Hire A Professional: In any way you feel you lack somewhere in your technical capacity, hire professional broker web design services, agencies, or professionals having experience in commercial real estate website design company.
Summing Up!
Responsive web design is not an option to be availed, but a paramount element in today’s fast-paced real estate industry. Its benefits are already known: improved user experience, search engine optimization ranking, cost-efficient development, alleviated conversion rates, and future-proofing your site.
Moreover, real estate brokers who invest in responsive web design stand still to achieve a great deal, from more mobile consumers to web optimization for emerging technological trends. With the rampant growth in mobile users and the rising need for intuitive, glitch-free experiences, having a responsive web design is one of the most effective means of remaining a secure, competitive, and successful position in the real estate market.
Therefore, by following the footsteps of industry competitors, real estate brokers can be more vulnerable to catching more clients, gathering market insights online, and ultimately be more successful in this competitive market.
Moreover, mark your digital presence in the real estate market by partnering with Website Digitals. Call us at (646) 222-3598 or email info@websitedigitals.com to change the market landscape now!
Frequently Asked Questions
What features are necessary to assess the responsiveness of my real estate website?
Of the many features, adjustable screen size and resolution, seamless property search filters, quick navigation menus, call-to-action features, and maps are some very promising characteristics for assessing responsiveness.
Where do I get to buy real estate broker website templates?
You can get them from Squarespace, Webflow, GoDaddy, Real Estate Designer, Rela, 128 Digital, Property Webmasters, myRealPage, and Colorlib.
How can I hire real estate broker web designers?
Check platforms like Guru, Upwork, and Fiverr to pick up designers for your real estate.
Is it too costly for me to create a responsive real estate web design?
There are two categories of web design for real estate: custom-built websites and template-based websites. If you choose the latter, it would be definitely more costly.
In what ways does responsive design affect Search Engine Optimization?
A responsive real estate site ensures contentessibility to be marked on all devices, enhancing the scope of higher rankings on search engines and tools.
